The Fallacy of Fake News: Exploring the Commonsensical Argument Appeals of Fake News Rhetoric through a Gramscian Lens

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Posted on IGS Archive: 19 Jan 2020

Originally published in Journal of Contemporary Rhetoric | 2019

Thanks to Donald Trump, fake news has become a buzzword that allows for the dismissal of facts which are incon-venient to a person’s worldview. When used to characterize media sources, this rhetorical maneuver becomes an essentially irrefutable argumentative technique – a “trump” card that ends a discussion because the opposition’s premise is depicted as false. Since deploying the concept of fake news reinforces ideology and systems of power, this paper explores the phenomenon from the perspective of Gramscian hegemony. More specifically, Gramsci’s notion of common sense helps us understand the fallacious appeal of fake news. As a result, the paper discusses the implica-tions of fake news in the context of hegemony and provides suggestions for potential ways to articulate good sense as a means to challenge the common sense of fake news.